Design team meeting today, 2000 UTC
by Máirín Duffy
Design hot dogs, hamburgers, and buns,
Yes, it's time for another ketchuppy, mustarded, relished, meaty, and
delicious meeting of the minds! ;-) Meeting's on today in
#fedora-design at 2000 UTC (3 pm Eastern US).
Here's a rough agenda; if you have interest in any of the items below
please feel free to comment here on list before the meeting or add
additional items:
- Welcome Vinzenz
- T-Shirt page revamp
- Tatica kicking butt on tickets (anything we can help with?)
- Fedora 15 Wallpaper - Nightingale - beta is due in 3ish weeks (?)
- Fedora 15 supplemental wallpaper submissions - how are we doing?
http://fedoraproject.org/wiki/F15_Artwork_Supplemental_Wallpapers_Submiss...
- Image annotation app - status update on getting this on Fedora
infrastructure?
- New design team bounty - need someone to post this
- Your topic here.
Again, the meeting will be in #fedora-design on irc.freenode.net, 2000
UTC.
~m
12 years, 7 months
Fedora Advertising Banner
by Fabian A. Scherschel
Hi, everyone!
Earlier today I found a dent (can't remember who it was from, possibly
tatica) about advertising banners on Fedora and wrote a comment on one and
how I found it to be questionable if it would actually help rather than hurt
our cause. @tante (who's opinion I generally respect a lot) send me this
blog post in reply:
http://the-gay-bar.com/2011/02/20/wrong/
<http://the-gay-bar.com/2011/02/20/wrong/>To be clear: I am not trying to
stir up controversy, I just thought it was fair if I passed this along as I
agree with him on the main points. Happy to discuss this, though. Maybe this
is more the Marketing Team's arena anyway....
Cheers,
Fab
12 years, 7 months
New year, new advertising campaign?
by María Leandro
Hola people!
As several of you may know, today I made a couple of posters to fill a
ticket asking for 4 foundations artwork. After receive some complains
(really few, but we as Fedora listen to everyone) about the message that we
are sending I think that is a good idea to have a small (but intense) thread
about "what" we can do to have a more powerful and -clear- message that we
can use this new year.
Mo and Fab where chatting about how impressive are marketing ads from
companies like Apple and others, and they also talk about what they show as
product.
I think that is a good idea to try to come up with a solid marketing
strategy this year, not only to increase our consolidation as
artwork/Marketing team; but also to help us recruit not only more users, but
also more contributors. We want users to choose fedora because "what we are
and what we do", not because we are winning money. Even so, we want more
people to know about foss benefits.
Reading just a little, there are several list with the best campaigns [1],
but the ones I found interesting were:
* McDonald's, "You deserve a break today", Needham, Harper & Steers, 1971
* U.S. Army, "Be all that you can be", N.W. Ayer & Son, 1981
* Saturn, "A different kind of company, A different kind of car.", Hal Riney
& Partners, 1989
* Polaroid, "It's so simple", Doyle Dane Bernbach, 1977
Now, What made me focus on this ones? They are worldwide known. Being a
non_en speaker (you can know by my terrible english) We should be thinking
in an _easy, short and consistent between languages_ slogan that defines
Fedora.
Also, as artwork team i think is not a bad idea to use some ideas to take
advantage and to try out a strong campaign this year (probably will take us
a couple of months to develop it and put it in production a couple more of
months) to recruit those "already new users" and turn them into real
contributors. One of the problems I see (don't know if is only LATAM or if
this is happening in other regions) is that people come to events to know
about $distro , install their pc's, and become users; considering them as a
100% of new candidates, only a 20-30% become contributors, and another 5-10%
quit after their 1st year.
So.. the real question after this huge and with bad grammatical mail is:
Do we, as design-marketing team can do an advertising campaign to get more
help and spread even more Fedora?
If anyone has ads campaigns that can be examples (of good and bad stuff) or
ideas, pls let me (us) know about them :)
See ya!
[1] http://adage.com/century/campaigns.html
--
tatica
Maria Gracia Leandro
http://www.tatica.org
http://www.fedora-ve.org
http://proyectofedora.org
http://fedoraproject.org/wiki/MariaLeandro
LinuxUser= 440285
GPG Public Key: E1CDCC56
"Be yourself... Don't be anyone else"
12 years, 7 months