Matthew Miller <mattdm(a)fedoraproject.org> wrote:
Net Promoter Score is a gauge of loyalty and engagement. Having that
running metric lets us know in a broad sense whether our outreach and
mindshare efforts are working.
Personally I'd have expected NPS to be more strongly influenced by
someone's experience of using Fedora, rather than outreach and
mindshare efforts. If someone recommends a product, isn't it usually
because they've used it and liked it?
If measuring outreach and mindshare is the goal, wouldn't more direct
measures be more effective, like social media metrics, website data,
press coverage and user numbers? Better still would be research
targeted at new users, to find out what drew them to Fedora.