Hi There,
Please find below part one of the world
famous ten part internet marketing
course "Make my
website WORK!" The Ultimate Website Marketing Course.
This course is the result of over twelve years of
internet marketing know
how. It will help you to increase your online sales
and inquires and put you
way ahead of your competition!
In these financially troubled times we all need all
the help we can get and what
you will learn WILL give
you the edge over your competition and your business
will survive and thrive on the internet!
The course will
include:
* One change that will double your online sales!
* A
Simple Way to Increase the Responses on Any Web Page!
* What your web
designer wont tell you!
* How To Close The 'Almost Sale'!
* How to
immediately increase your sales at absolutely no cost!
* The Key ingredient
for your Internet success!
and much much more.... So enjoy the first
part below.
Wishing you every success in your internet
business
Graham Callingwood
Author of the
"Make my web site WORK!"
The Ultimate Website Marketing
Course!
Past 1 - How one change to your
Website could double your On line
Sales
Lets start of
with the basics:
You can break your Internet marketing and consequent on line
sales
down into two distinct steps:
1.Getting visitors to your
website
2.Converting them into paying customers and
clients
Now how do you double your on line sales? The
answer might appear
too simple to be important, but it's not. It's
crucial.
It's simply this: rather than trying to
sell something "right off
the page", work to get the visitor's name and email
address instead
so you can market to them over time.
In short,
switch from a sales model to a lead generation model.
It means
changing your website from a "sales brochure" to a
"selling machine" (it's
easier than it sounds).
So, when someone hits your site, your sole
intention should be to
get them to give you their name and an email address.
Getting a
postal address, phone number and fax number is the Holy Grail,
but
for now a name and email address is fine.
Then, once you
have their name and email address, you can re pitch them.
You can do this by using an auto responder or a
simple business to business
email. (I will
explain how to do this in the next few days) The emails are
friendly,
informative and useful. Any selling you do is low key and unhurried -
and you'll get much higher conversions in the
long term simply because you're
building trust. That's why
you don't have to do the hard-sell!
And how do you get them to give you their contact
details?
A good way of starting any relationship is by
GIVING A GIFT!
So begin the business relationship by giving. Offer
a free report
or a free sample or something else that's both
valuable and useful
to your visitor in exchange for their
details.
The only limit to what you can offer as a reward
for your visitors
giving you their contact details is in your
imagination.
Remember, while the ultimate purpose of your website
is to sell
your products and services, you'll find you can do a better job
of
this by building a relationship with people rather than
trying to
sell them "cold". This way they have not just come and gone you
can
build a relationship with them by auto responder. This is a
key
element of making your web site WORK!
In the next part I will explain how to get more
people to give you their
name and email address and how to re pitch
them.
Best Wishes,
Graham Callingwood
Author of "Make my
website Work!"
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