https://fedoraproject.org/wiki/User:Pfrields/Secondary_trademark_design
Hi Marketeers, it's (past?) time we discussed the wording for a secondary wordmark. Having a secondary wordmark, a community-usable mark for derivative spins, will help drive more interest in Fedora. It enables a slew of use cases, some of which I've outlined in a draft of new trademark guidelines here, which are under review by Red Hat's legal department: https://fedoraproject.org/wiki/User:Pfrields/New_trademark_guidelines
I made a couple drafts using one of the proposed word marks, "Fueled by Fedora," which got a lot of positive response when I floated it around to different community members. Another great suggestion is "Fedora Remix."
We will *not* use something tired like "Based on Fedora," nor awkward or jargon-laden, like "Derived from Fedora" or "Contains Fedora RPMs." If anyone's got a great suggestion, I'll take it under advisement and a good design will have some weight too. So far the two phrases I suggested above are the only ones that have had significant flash value to me and the other people who've heard them.
The actual text of the mark will ultimately come down to three deciding bodies: the Fedora Board, Red Hat Legal, and the FPL (me).
The pros and cons of each of these phrases:
"Fueled by Fedora": + Alliteration, which we love. + I like the idea that the community is an eco-friendly, renewable, and healthy resource - May not translate well - Maybe fueling something is not a clear indication of how Fedora relates to X.
"Fedora Remix": + Relies on the "remix" idea that we firmly established in F7 + Pushes our tools -- we can establish remix.fp.o, for example ? May not translate, but many cultures may simply use the word "remix" and therefore a single wordmark serves everyone equally - Might be jargon, and therefore doesn't promote a community feeling -- leaves out people who aren't "in the know"
Please feel free to respond to this thread with your suggestions -- and also, dump them to the wiki URL: https://fedoraproject.org/wiki/User:Pfrields/Secondary_trademark_design I've asked the Artwork team to look at the designs there and work up a few more with their FAR superior skills! :-)
Thanks for your time everyone, and I hope you enjoy the opportunity to open Fedora up to a whole new group of contributors and community members!
"Fedora Remix":
- Relies on the "remix" idea that we firmly established in F7
- Pushes our tools -- we can establish remix.fp.o, for example
? May not translate, but many cultures may simply use the word "remix" and therefore a single wordmark serves everyone equally
- Might be jargon, and therefore doesn't promote a community feeling --
leaves out people who aren't "in the know"
We've been pushing the term 're-spin' haven't we? Wouldn't like to confuse the terms.
I definitely dig Fuelled By Fedora though :)
Jon
2008/9/25 Paul W. Frields stickster@gmail.com:
https://fedoraproject.org/wiki/User:Pfrields/Secondary_trademark_design
Hi Marketeers, it's (past?) time we discussed the wording for a secondary wordmark. Having a secondary wordmark, a community-usable mark for derivative spins, will help drive more interest in Fedora. It enables a slew of use cases, some of which I've outlined in a draft of new trademark guidelines here, which are under review by Red Hat's legal department: https://fedoraproject.org/wiki/User:Pfrields/New_trademark_guidelines
I made a couple drafts using one of the proposed word marks, "Fueled by Fedora," which got a lot of positive response when I floated it around to different community members. Another great suggestion is "Fedora Remix."
We will *not* use something tired like "Based on Fedora," nor awkward or jargon-laden, like "Derived from Fedora" or "Contains Fedora RPMs." If anyone's got a great suggestion, I'll take it under advisement and a good design will have some weight too. So far the two phrases I suggested above are the only ones that have had significant flash value to me and the other people who've heard them.
The actual text of the mark will ultimately come down to three deciding bodies: the Fedora Board, Red Hat Legal, and the FPL (me).
The pros and cons of each of these phrases:
"Fueled by Fedora":
- Alliteration, which we love.
- I like the idea that the community is an eco-friendly, renewable, and
healthy resource
- May not translate well
- Maybe fueling something is not a clear indication of how Fedora
relates to X.
"Fedora Remix":
- Relies on the "remix" idea that we firmly established in F7
- Pushes our tools -- we can establish remix.fp.o, for example
? May not translate, but many cultures may simply use the word "remix" and therefore a single wordmark serves everyone equally
- Might be jargon, and therefore doesn't promote a community feeling --
leaves out people who aren't "in the know"
While I really like 'Fedora Remix', may I suggest 'Powered by Fedora'? I know it's a bit cliche, but would go a long way to being able to have a good market 'Powered by' Fedora.
Cheers,
Clint
On Thu, 2008-09-25 at 10:45 -0600, Clint Savage wrote:
2008/9/25 Paul W. Frields stickster@gmail.com:
https://fedoraproject.org/wiki/User:Pfrields/Secondary_trademark_design
Hi Marketeers, it's (past?) time we discussed the wording for a secondary wordmark. Having a secondary wordmark, a community-usable mark for derivative spins, will help drive more interest in Fedora. It enables a slew of use cases, some of which I've outlined in a draft of new trademark guidelines here, which are under review by Red Hat's legal department: https://fedoraproject.org/wiki/User:Pfrields/New_trademark_guidelines
I made a couple drafts using one of the proposed word marks, "Fueled by Fedora," which got a lot of positive response when I floated it around to different community members. Another great suggestion is "Fedora Remix."
We will *not* use something tired like "Based on Fedora," nor awkward or jargon-laden, like "Derived from Fedora" or "Contains Fedora RPMs." If anyone's got a great suggestion, I'll take it under advisement and a good design will have some weight too. So far the two phrases I suggested above are the only ones that have had significant flash value to me and the other people who've heard them.
The actual text of the mark will ultimately come down to three deciding bodies: the Fedora Board, Red Hat Legal, and the FPL (me).
The pros and cons of each of these phrases:
"Fueled by Fedora":
- Alliteration, which we love.
- I like the idea that the community is an eco-friendly, renewable, and
healthy resource
- May not translate well
- Maybe fueling something is not a clear indication of how Fedora
relates to X.
"Fedora Remix":
- Relies on the "remix" idea that we firmly established in F7
- Pushes our tools -- we can establish remix.fp.o, for example
? May not translate, but many cultures may simply use the word "remix" and therefore a single wordmark serves everyone equally
- Might be jargon, and therefore doesn't promote a community feeling --
leaves out people who aren't "in the know"
While I really like 'Fedora Remix', may I suggest 'Powered by Fedora'? I know it's a bit cliche, but would go a long way to being able to have a good market 'Powered by' Fedora.
Actually, I just got off a very long call with Red Hat Legal, and as it turns out, they *much* prefer "Fedora Remix." We've used the Remix term extensively from the time of Fedora 7 release -- several films from RH have used it, and it also ties in well with the larger Creative Commons and "remix culture." Plus, from a trademark perspective, it makes it much clearer that what the user is holding is not our official distribution but a recombination possibly with other content.
"Re-spin" has two things wrong with it in my mind -- (1) It tends to be jargon, since most people don't know what spin means in this context. Remix may not be 100% grandma-friendly but there are more contextual cues, and it's a much better known term. (2) A healthy proportion of the remixed offerings will be in forms OTHER than an ISO or Live image, so the "spin" label breaks down there.
Legal does *not* lean toware wording like "Powered by Fedora," because that makes the incorrect implication that what the user has is purely Fedora, not a recombination with possibly other non-Fedora content.
I didn't know that call would happen today, so in retrospect it turns out my message was just a teensy bit premature. Apologies for that. But that is no reason people can't continue to make suggestions. Keep the above in mind as you're thinking about it, and that you now have to beat "Fedora Remix." :-)
On Thu, 25 Sep 2008, Paul W. Frields wrote:
But that is no reason people can't continue to make suggestions. Keep the above in mind as you're thinking about it, and that you now have to beat "Fedora Remix." :-)
This is the point in the thread where someone says "Fubuntu" and then runs away.
Mission accomplished!
--Max
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