<braindump>
An entire release ago (6 months) Jeff Spaleta made the proposal to this list[1] for Fedora to produce a (virtual?) coffee table book containing candid pictures of Fedora contributors all holding a specific trinket that could represent what the community stands for (perhaps something as simple as a Fedora logo) -- or with speech bubbles containing a single word that the contributor thinks encompasses the purpose/meaning/whatever of Fedora in their native language.
Seeing how we're coming up upon a major NA FUDCon, with an EMEA FUDCon around the corner (... right?) should we make an attempt to start this concept back up again?
It'd be nice to be able to sell a physical book and donate the proceeds to OLPC or something. (Not sure if this is even viable because of the high number of Fedora contributors[2].)
The key things that need to be done to get this rolling again are 1) decide on a trinket (or something else to tie the whole production together, i.e., speech bubbles) 2) start taking photos at FUDConF11[3]
Other brain dumps or thoughts to follow?
</braindump>
[1]: http://www.redhat.com/archives/fedora-marketing-list/2008-May/msg00315.html [2]: Not that I'm saying this isn't good! [3]: We can't limit this to attendees of FUDConF11, of course.
I love this idea! But instead of using a specific item across all photos, I think it would be great to embrace the vast number of cultures involved in Fedora and let each person pick something unique that symbolizes their contribution or what Fedora means to their community. This is a great project that can evolve over time through a photoblog, and once enough submissions are gathered we could look at different publishing options. I suggest establishing some kind of guidelines to establish visual unity (or at least an unobtrusive watermark for photos used on the web). Anyone else wanna pick up the brainstorming stick here?
As a photographer willing to travel in the Southern California area, I'm in!
PS: This is also my first contribution to the ambassadors' mailing list. Hi!
2008/12/15 Ian Weller ianweller@gmail.com
<braindump>
An entire release ago (6 months) Jeff Spaleta made the proposal to this list[1] for Fedora to produce a (virtual?) coffee table book containing candid pictures of Fedora contributors all holding a specific trinket that could represent what the community stands for (perhaps something as simple as a Fedora logo) -- or with speech bubbles containing a single word that the contributor thinks encompasses the purpose/meaning/whatever of Fedora in their native language.
Seeing how we're coming up upon a major NA FUDCon, with an EMEA FUDCon around the corner (... right?) should we make an attempt to start this concept back up again?
It'd be nice to be able to sell a physical book and donate the proceeds to OLPC or something. (Not sure if this is even viable because of the high number of Fedora contributors[2].)
The key things that need to be done to get this rolling again are
- decide on a trinket (or something else to tie the whole production
together, i.e., speech bubbles) 2) start taking photos at FUDConF11[3]
Other brain dumps or thoughts to follow?
</braindump>
[2]: Not that I'm saying this isn't good! [3]: We can't limit this to attendees of FUDConF11, of course.
-- Ian Weller ianweller@gmail.com http://ianweller.org GnuPG fingerprint: E51E 0517 7A92 70A2 4226 B050 87ED 7C97 EFA8 4A36 "Technology is a word that describes something that doesn't work yet." ~ Douglas Adams
-- Fedora-marketing-list mailing list Fedora-marketing-list@redhat.com https://www.redhat.com/mailman/listinfo/fedora-marketing-list
D'oh, this is the marketing list. There are so many projects and ideas and excited people that I'm having trouble keeping up with everything that's going on! But yeah...new ambassador, noob mistake, nice to meet you, etc etc etc. =]
On Mon, Dec 15, 2008 at 10:51 PM, Lisa Brewster sophistechate@gmail.comwrote:
I love this idea! But instead of using a specific item across all photos, I think it would be great to embrace the vast number of cultures involved in Fedora and let each person pick something unique that symbolizes their contribution or what Fedora means to their community. This is a great project that can evolve over time through a photoblog, and once enough submissions are gathered we could look at different publishing options. I suggest establishing some kind of guidelines to establish visual unity (or at least an unobtrusive watermark for photos used on the web). Anyone else wanna pick up the brainstorming stick here?
As a photographer willing to travel in the Southern California area, I'm in!
PS: This is also my first contribution to the ambassadors' mailing list. Hi!
2008/12/15 Ian Weller ianweller@gmail.com
<braindump>
An entire release ago (6 months) Jeff Spaleta made the proposal to this list[1] for Fedora to produce a (virtual?) coffee table book containing candid pictures of Fedora contributors all holding a specific trinket that could represent what the community stands for (perhaps something as simple as a Fedora logo) -- or with speech bubbles containing a single word that the contributor thinks encompasses the purpose/meaning/whatever of Fedora in their native language.
Seeing how we're coming up upon a major NA FUDCon, with an EMEA FUDCon around the corner (... right?) should we make an attempt to start this concept back up again?
It'd be nice to be able to sell a physical book and donate the proceeds to OLPC or something. (Not sure if this is even viable because of the high number of Fedora contributors[2].)
The key things that need to be done to get this rolling again are
- decide on a trinket (or something else to tie the whole production
together, i.e., speech bubbles) 2) start taking photos at FUDConF11[3]
Other brain dumps or thoughts to follow?
</braindump>
[2]: Not that I'm saying this isn't good! [3]: We can't limit this to attendees of FUDConF11, of course.
-- Ian Weller ianweller@gmail.com http://ianweller.org GnuPG fingerprint: E51E 0517 7A92 70A2 4226 B050 87ED 7C97 EFA8 4A36 "Technology is a word that describes something that doesn't work yet." ~ Douglas Adams
-- Fedora-marketing-list mailing list Fedora-marketing-list@redhat.com https://www.redhat.com/mailman/listinfo/fedora-marketing-list
-- Lisa Brewster http://www.sophistechate.com
My apologies for hijacking this thread with multiple posts, but I started brainstorming on my way home from work and wasn't able to stop until I wrote all my thoughts down. Questions / discussion points are in brackets. Provided this idea generates some halfway creative submissions, I see it turning into a great grassroots marketing campaign. Fedora: The Book
Objectives Driven by the Fedora Ambassadors, the goal of this photo project is to communicate what Fedora means to us and our communities. Images should show a Fedora user holding an object that symbolizes how the software empowers him or her in the Fedora principles of infinity, freedom, or voice [is principles the right word to use here?]. Submissions should include a short description (250-500 words) of how the subject uses the software and how this photo demonstrates one of the principles.
Photographers are open to interpret this theme as concretely or abstractly as they like. For example, you could choose to photograph something as straightforward as a teacher you encouraged to use Fedora in the classroom holding an apple with a Fedora sticker on it, or you could have someone photograph you holding a personal item that symbolizes what inspired you to join the project. Feel free to brainstorm for whimsical ideas as well, such as a developer covered in peanuts (because you have to be "nuts" to work for free, right?). Group photos are also acceptable, such as a group of ambassadors holding stacks of livecds to be distributed or XO's in the wild.
One photo per week will be posted on $website. Once enough submissions are collected [one year's worth = 52?], selected photos will be published in a collectable book available for purchase. All proceeds will be donated to $cause.
Requirements Images should be of high quality and at least $x-resolution by $y-resolution. You don't have to be a professional photographer, but composition, focus, and lighting are vital to communicating a strong message. If in doubt of your photography skills, feel free to ask a friend or post your idea to $mailinglist to see if we can find someone in your area who's willing to help [maintain a wiki page for volunteer photographers?].
Images must contain at least one person holding an object. The criteria defining both person and holding is flexible and could incorporate using hands, feet, or items resting on the body of people, robots, statues, animals, or other creative interpretations as long as it applies to Fedora and you can explain how it demonstrates infinity, freedom, or voice. The subject's face does not have to be visible. [Legal: do we need model release forms?]
Images must be licensed in a manner that allows derivative works [and commercial? Not sure what's required for "proceeds go to charity" use]. The Fedora logo and editorial text based on your description will be superimposed on the image, and it may be adjusted for color, brightness, contrast, etc. [Legal: what else is needed here?]
Inspiration Want to contribute to The Book but aren't sure where to begin? Read over the following list of power words to see if any experiences of how you've enriched someone's life because of Fedora come to mind:
- success stories - empowerment - pride - culture - diversity - strength - knowledge - community - extraordinary people - solutions - freedom - sharing - adoption - innovation - contribution
On Mon, Dec 15, 2008 at 10:58 PM, Lisa Brewster sophistechate@gmail.comwrote:
D'oh, this is the marketing list. There are so many projects and ideas and excited people that I'm having trouble keeping up with everything that's going on! But yeah...new ambassador, noob mistake, nice to meet you, etc etc etc. =]
On Mon, Dec 15, 2008 at 10:51 PM, Lisa Brewster sophistechate@gmail.comwrote:
I love this idea! But instead of using a specific item across all photos, I think it would be great to embrace the vast number of cultures involved in Fedora and let each person pick something unique that symbolizes their contribution or what Fedora means to their community. This is a great project that can evolve over time through a photoblog, and once enough submissions are gathered we could look at different publishing options. I suggest establishing some kind of guidelines to establish visual unity (or at least an unobtrusive watermark for photos used on the web). Anyone else wanna pick up the brainstorming stick here?
As a photographer willing to travel in the Southern California area, I'm in!
PS: This is also my first contribution to the ambassadors' mailing list. Hi!
2008/12/15 Ian Weller ianweller@gmail.com
<braindump>
An entire release ago (6 months) Jeff Spaleta made the proposal to this list[1] for Fedora to produce a (virtual?) coffee table book containing candid pictures of Fedora contributors all holding a specific trinket that could represent what the community stands for (perhaps something as simple as a Fedora logo) -- or with speech bubbles containing a single word that the contributor thinks encompasses the purpose/meaning/whatever of Fedora in their native language.
Seeing how we're coming up upon a major NA FUDCon, with an EMEA FUDCon around the corner (... right?) should we make an attempt to start this concept back up again?
It'd be nice to be able to sell a physical book and donate the proceeds to OLPC or something. (Not sure if this is even viable because of the high number of Fedora contributors[2].)
The key things that need to be done to get this rolling again are
- decide on a trinket (or something else to tie the whole production
together, i.e., speech bubbles) 2) start taking photos at FUDConF11[3]
Other brain dumps or thoughts to follow?
</braindump>
[2]: Not that I'm saying this isn't good! [3]: We can't limit this to attendees of FUDConF11, of course.
-- Ian Weller ianweller@gmail.com http://ianweller.org GnuPG fingerprint: E51E 0517 7A92 70A2 4226 B050 87ED 7C97 EFA8 4A36 "Technology is a word that describes something that doesn't work yet." ~ Douglas Adams
-- Fedora-marketing-list mailing list Fedora-marketing-list@redhat.com https://www.redhat.com/mailman/listinfo/fedora-marketing-list
-- Lisa Brewster http://www.sophistechate.com
-- Lisa Brewster http://www.sophistechate.com
Lisa Brewster wrote:
Fedora: The Book
Objectives Driven by the Fedora Ambassadors, the goal of this photo project is to communicate what Fedora means to us and our communities. Images should show a Fedora user holding an object that symbolizes how the software empowers him or her in the Fedora principles of infinity, freedom, or voice [is principles the right word to use here?]. Submissions should
Keep in mind that we are transitioning from "infinity | freedom | voice" to "freedom, friends, features, first" (4f's), so those are the key points we want to communicate.
include a short description (250-500 words) of how the subject uses the software and how this photo demonstrates one of the principles.
Photographers are open to interpret this theme as concretely or abstractly as they like. For example, you could choose to photograph something as straightforward as a teacher you encouraged to use Fedora in the classroom holding an apple with a Fedora sticker on it, or you could have someone photograph you holding a personal item that symbolizes what inspired you to join the project. Feel free to brainstorm for whimsical ideas as well, such as a developer covered in peanuts (because you have to be "nuts" to work for free, right?). Group
A good number of Fedora developers are employed by various entities.
photos are also acceptable, such as a group of ambassadors holding stacks of livecds to be distributed or XO's in the wild.
One photo per week will be posted on $website. Once enough submissions are collected [one year's worth = 52?], selected photos will be published in a collectable book available for purchase. All proceeds will be donated to $cause.
Requirements Images should be of high quality and at least $x-resolution by $y-resolution. You don't have to be a professional photographer, but
Don't go for X by Y, go for something like "at least N megapixels" (where N is dictated by the physical page size of the book)
composition, focus, and lighting are vital to communicating a strong message. If in doubt of your photography skills, feel free to ask a
Who will make the judgement if a photo is good enough? What if there are more submissions each week? How decide what to keep and what to reject?
friend or post your idea to $mailinglist to see if we can find someone in your area who's willing to help [maintain a wiki page for volunteer photographers?].
Images must contain at least one person holding an object. The criteria defining both person and holding is flexible and could incorporate using hands, feet, or items resting on the body of people, robots, statues, animals, or other creative interpretations as long as it applies to Fedora and you can explain how it demonstrates infinity, freedom, or voice. The subject's face does not have to be visible. [Legal: do we
4 f's, not i|f|v.
need model release forms?]
Yes, if we show people faces we *need* a model release form.
Images must be licensed in a manner that allows derivative works [and commercial? Not sure what's required for "proceeds go to charity" use].
According with http://fedoraproject.org/wiki/Licensing we don't consider NC (non-commercial) Free for our distro, so it would be hypocritical to go with NC for the book. Better stay with something along the lines of CC-BY or CC-BY-SA.
The Fedora logo and editorial text based on your description will be superimposed on the image, and it may be adjusted for color, brightness, contrast, etc. [Legal: what else is needed here?]
No alteration of the logo is allowed, stick with the values provided: http://fedoraproject.org/wiki/Logo/UsageGuidelines
Inspiration Want to contribute to The Book but aren't sure where to begin? Read over the following list of power words to see if any experiences of how you've enriched someone's life because of Fedora come to mind:
* success stories * empowerment * pride * culture * diversity * strength * knowledge * community * extraordinary people * solutions * freedom * sharing * adoption * innovation * contribution
The list can be extended to uniformly cover the 4 f's.
Comments continuing below...
On Tue, Dec 16, 2008 at 4:01 AM, Nicu Buculei nicu_fedora@nicubunu.rowrote:
Lisa Brewster wrote:
Fedora: The Book
Objectives Driven by the Fedora Ambassadors, the goal of this photo project is to communicate what Fedora means to us and our communities. Images should show a Fedora user holding an object that symbolizes how the software empowers him or her in the Fedora principles of infinity, freedom, or voice [is principles the right word to use here?]. Submissions should
Keep in mind that we are transitioning from "infinity | freedom | voice" to "freedom, friends, features, first" (4f's), so those are the key points we want to communicate.
I actually wondered if that was still the current message. Can someone give me a link to existing 4f's marketing materials and artwork?
include a short description (250-500 words) of how the subject uses the
software and how this photo demonstrates one of the principles.
Photographers are open to interpret this theme as concretely or abstractly as they like. For example, you could choose to photograph something as straightforward as a teacher you encouraged to use Fedora in the classroom holding an apple with a Fedora sticker on it, or you could have someone photograph you holding a personal item that symbolizes what inspired you to join the project. Feel free to brainstorm for whimsical ideas as well, such as a developer covered in peanuts (because you have to be "nuts" to work for free, right?). Group
A good number of Fedora developers are employed by various entities.
My reasoning behind that example is that in exchange for developers donating their time to an open source project, their employers are investing in the in the platform they're building on and have a "voice" in the direction of the distro. This is what I had in mind to include in the short editorial message added to each image. I'd love to hear other example ideas that tie in better with the 4f's message!
photos are also acceptable, such as a group of ambassadors holding stacks
of livecds to be distributed or XO's in the wild. One photo per week will be posted on $website. Once enough submissions are collected [one year's worth = 52?], selected photos will be published in a collectable book available for purchase. All proceeds will be donated to $cause.
Requirements Images should be of high quality and at least $x-resolution by $y-resolution. You don't have to be a professional photographer, but
Don't go for X by Y, go for something like "at least N megapixels" (where N is dictated by the physical page size of the book)
composition, focus, and lighting are vital to communicating a strong
message. If in doubt of your photography skills, feel free to ask a
Who will make the judgement if a photo is good enough? What if there are more submissions each week? How decide what to keep and what to reject?
Perhaps it should run more like the Postsecret project and post a batch of all submissions once a week, then the strongest images are selected for the book. I'm open to suggestions on how to set filtering criteria, but it would be a combination of artistic quality and how well the photo description supports our marketing message.
friend or post your idea to $mailinglist to see if we can find someone in
your area who's willing to help [maintain a wiki page for volunteer photographers?].
Images must contain at least one person holding an object. The criteria defining both person and holding is flexible and could incorporate using hands, feet, or items resting on the body of people, robots, statues, animals, or other creative interpretations as long as it applies to Fedora and you can explain how it demonstrates infinity, freedom, or voice. The subject's face does not have to be visible. [Legal: do we
4 f's, not i|f|v.
need model release forms?]
Yes, if we show people faces we *need* a model release form.
Boo, messy logistics. I'm working with another company who has a really slick process for handling model release forms, so I'll do some research to see what we can streamline.
Images must be licensed in a manner that allows derivative works [and
commercial? Not sure what's required for "proceeds go to charity" use].
According with http://fedoraproject.org/wiki/Licensing we don't consider NC (non-commercial) Free for our distro, so it would be hypocritical to go with NC for the book. Better stay with something along the lines of CC-BY or CC-BY-SA.
Works for me.
The Fedora logo and editorial text based on your description will be
superimposed on the image, and it may be adjusted for color, brightness, contrast, etc. [Legal: what else is needed here?]
No alteration of the logo is allowed, stick with the values provided: http://fedoraproject.org/wiki/Logo/UsageGuidelines
Not alteration of the logo, but the submitted image.
http://fedoraproject.org/wiki/Logo/UsageGuidelines
Inspiration
Want to contribute to The Book but aren't sure where to begin? Read over the following list of power words to see if any experiences of how you've enriched someone's life because of Fedora come to mind:
- success stories
- empowerment
- pride
- culture
- diversity
- strength
- knowledge
- community
- extraordinary people
- solutions
- freedom
- sharing
- adoption
- innovation
- contribution
The list can be extended to uniformly cover the 4 f's.
-- nicu :: http://nicubunu.ro :: http://nicubunu.blogspot.com Cool Fedora wallpapers: http://fedora.nicubunu.ro/wallpapers/ Open Clip Art Library: http://www.openclipart.org my Fedora stuff: http://fedora.nicubunu.ro
-- Fedora-marketing-list mailing list Fedora-marketing-list@redhat.com https://www.redhat.com/mailman/listinfo/fedora-marketing-list
Lisa Brewster wrote:
I actually wondered if that was still the current message. Can someone give me a link to existing 4f's marketing materials and artwork?
Here: http://duffy.fedorapeople.org/collateral/fourfs/four-fs-four-posters.png
And more: http://duffy.fedorapeople.org/collateral/fourfs/
Hello Lisa,
Welcome to the team and thanks for all the awesome input and feedback. I propose that we go ahead with the idea, moving swiftly. I will be at FUDCon as will Colby (RH A/V Guru) and we can begin taking pictures and video/audio there as well.
Right now, I have set up a blank wiki page so we can start aggregating everything around this effort. It can be found here: https://fedoraproject.org/wiki/Marketing/Fedora_Picture_Book
Lisa, can you please post up what you have in this email on that page. Also, are you available to attend the marketing meeting this Thursday at 3 Eastern, 12 Pacific?
I think the first step is to get pricing from somewhere, and according to that figure out how many pages the book should be. Ideally, I would think we should aim for 200 pages. What do y'all think?
Thanks, Jack
Lisa Brewster wrote:
My apologies for hijacking this thread with multiple posts, but I started brainstorming on my way home from work and wasn't able to stop until I wrote all my thoughts down. Questions / discussion points are in brackets. Provided this idea generates some halfway creative submissions, I see it turning into a great grassroots marketing campaign.
Fedora: The Book
Objectives Driven by the Fedora Ambassadors, the goal of this photo project is to communicate what Fedora means to us and our communities. Images should show a Fedora user holding an object that symbolizes how the software empowers him or her in the Fedora principles of infinity, freedom, or voice [is principles the right word to use here?]. Submissions should include a short description (250-500 words) of how the subject uses the software and how this photo demonstrates one of the principles.
Photographers are open to interpret this theme as concretely or abstractly as they like. For example, you could choose to photograph something as straightforward as a teacher you encouraged to use Fedora in the classroom holding an apple with a Fedora sticker on it, or you could have someone photograph you holding a personal item that symbolizes what inspired you to join the project. Feel free to brainstorm for whimsical ideas as well, such as a developer covered in peanuts (because you have to be "nuts" to work for free, right?). Group photos are also acceptable, such as a group of ambassadors holding stacks of livecds to be distributed or XO's in the wild.
One photo per week will be posted on $website. Once enough submissions are collected [one year's worth = 52?], selected photos will be published in a collectable book available for purchase. All proceeds will be donated to $cause.
Requirements Images should be of high quality and at least $x-resolution by $y-resolution. You don't have to be a professional photographer, but composition, focus, and lighting are vital to communicating a strong message. If in doubt of your photography skills, feel free to ask a friend or post your idea to $mailinglist to see if we can find someone in your area who's willing to help [maintain a wiki page for volunteer photographers?].
Images must contain at least one person holding an object. The criteria defining both person and holding is flexible and could incorporate using hands, feet, or items resting on the body of people, robots, statues, animals, or other creative interpretations as long as it applies to Fedora and you can explain how it demonstrates infinity, freedom, or voice. The subject's face does not have to be visible. [Legal: do we need model release forms?]
Images must be licensed in a manner that allows derivative works [and commercial? Not sure what's required for "proceeds go to charity" use]. The Fedora logo and editorial text based on your description will be superimposed on the image, and it may be adjusted for color, brightness, contrast, etc. [Legal: what else is needed here?]
Inspiration Want to contribute to The Book but aren't sure where to begin? Read over the following list of power words to see if any experiences of how you've enriched someone's life because of Fedora come to mind:
* success stories * empowerment * pride * culture * diversity * strength * knowledge * community * extraordinary people * solutions * freedom * sharing * adoption * innovation * contribution
On Mon, Dec 15, 2008 at 10:58 PM, Lisa Brewster <sophistechate@gmail.com mailto:sophistechate@gmail.com> wrote:
D'oh, this is the marketing list. There are so many projects and ideas and excited people that I'm having trouble keeping up with everything that's going on! But yeah...new ambassador, noob mistake, nice to meet you, etc etc etc. =] On Mon, Dec 15, 2008 at 10:51 PM, Lisa Brewster <sophistechate@gmail.com <mailto:sophistechate@gmail.com>> wrote: I love this idea! But instead of using a specific item across all photos, I think it would be great to embrace the vast number of cultures involved in Fedora and let each person pick something unique that symbolizes their contribution or what Fedora means to their community. This is a great project that can evolve over time through a photoblog, and once enough submissions are gathered we could look at different publishing options. I suggest establishing some kind of guidelines to establish visual unity (or at least an unobtrusive watermark for photos used on the web). Anyone else wanna pick up the brainstorming stick here? As a photographer willing to travel in the Southern California area, I'm in! PS: This is also my first contribution to the ambassadors' mailing list. Hi! 2008/12/15 Ian Weller <ianweller@gmail.com <mailto:ianweller@gmail.com>> <braindump> An entire release ago (6 months) Jeff Spaleta made the proposal to this list[1] for Fedora to produce a (virtual?) coffee table book containing candid pictures of Fedora contributors all holding a specific trinket that could represent what the community stands for (perhaps something as simple as a Fedora logo) -- or with speech bubbles containing a single word that the contributor thinks encompasses the purpose/meaning/whatever of Fedora in their native language. Seeing how we're coming up upon a major NA FUDCon, with an EMEA FUDCon around the corner (... right?) should we make an attempt to start this concept back up again? It'd be nice to be able to sell a physical book and donate the proceeds to OLPC or something. (Not sure if this is even viable because of the high number of Fedora contributors[2].) The key things that need to be done to get this rolling again are 1) decide on a trinket (or something else to tie the whole production together, i.e., speech bubbles) 2) start taking photos at FUDConF11[3] Other brain dumps or thoughts to follow? </braindump> [1]: http://www.redhat.com/archives/fedora-marketing-list/2008-May/msg00315.html [2]: Not that I'm saying this isn't good! [3]: We can't limit this to attendees of FUDConF11, of course. -- Ian Weller <ianweller@gmail.com <mailto:ianweller@gmail.com>> http://ianweller.org GnuPG fingerprint: E51E 0517 7A92 70A2 4226 B050 87ED 7C97 EFA8 4A36 "Technology is a word that describes something that doesn't work yet." ~ Douglas Adams -- Fedora-marketing-list mailing list Fedora-marketing-list@redhat.com <mailto:Fedora-marketing-list@redhat.com> https://www.redhat.com/mailman/listinfo/fedora-marketing-list -- Lisa Brewster http://www.sophistechate.com -- Lisa Brewster http://www.sophistechate.com
-- Lisa Brewster http://www.sophistechate.com
On Tue, Dec 16, 2008 at 08:32:34AM -0500, Jack Aboutboul wrote:
I propose that we go ahead with the idea, moving swiftly. I will be at FUDCon as will Colby (RH A/V Guru) and we can begin taking pictures and video/audio there as well.
Right now, I have set up a blank wiki page so we can start aggregating everything around this effort. It can be found here: https://fedoraproject.org/wiki/Marketing/Fedora_Picture_Book
Oh my God, I love you two :)
Lisa, can you please post up what you have in this email on that page. Also, are you available to attend the marketing meeting this Thursday at 3 Eastern, 12 Pacific?
Lucky me, I won't have school for this week's marketing meeting! Can somebody make sure this is on whatever task list is necessary for the mktg meeting?
I think the first step is to get pricing from somewhere, and according to that figure out how many pages the book should be. Ideally, I would think we should aim for 200 pages. What do y'all think?
I'll look at some places online. I was thinking 100 pages at the most, but we can discuss it later.
I think I'm going to take Jeff's messages to heart (from his reply down the thread): we need to get this done. We can do multiple editions, so I'm not sure if we need to worry too much about "getting" everybody in the book.
We'll also need to determine the format of the book -- first, what "trinket" or whatnot we'll use to represent Fedora (something where we can, by holding it, proclaim "I am Fedora", whether obvious or not) -- and second, if we want to do a small interview with them and grab a quote out of it that speaks well of them and Fedora. I'd like to come up with a draft design for the book cover and the individual pages sometime this week.
Also, Lisa -- you've taken this idea and already done beautiful ideas with it. I welcome you happily to the marketing list and I'd love to see what this turns out to be!
Ian Weller wrote:
We'll also need to determine the format of the book -- first, what "trinket" or whatnot we'll use to represent Fedora (something where we can, by holding it, proclaim "I am Fedora", whether obvious or not)
How about the "I am Fedora" sticker?
http://www.flickr.com/photos/mairin/3113410315/
~m
On Tue, Dec 16, 2008 at 03:26:28PM -0500, Máirín Duffy wrote:
We'll also need to determine the format of the book -- first, what "trinket" or whatnot we'll use to represent Fedora (something where we can, by holding it, proclaim "I am Fedora", whether obvious or not)
How about the "I am Fedora" sticker?
That would probably be a good example of a picture that could go in the book, too. The "I am Fedora" sticker has enough mass reproducability that anybody who wanted one could probably get one pretty fast, right?
(Nice expression, btw.)
On Tue, Dec 16, 2008 at 11:26 AM, Máirín Duffy duffy@fedoraproject.org wrote:
How about the "I am Fedora" sticker?
That works just fine, and its easily fabricated no matter where you are. So people don't have to wait for an event to contribute a candid.
-jef"Instead of printing out a sticker I just want to open up an image viewer window with the sticker design on an xo while I hold the xo in front of me in tablet viewing mode in a picture"spaleta
On Tue, Dec 16, 2008 at 04:39:45PM -0500, Jack Aboutboul wrote:
It's already there...
Thanks.
Ian Weller wrote:
On Tue, Dec 16, 2008 at 08:32:34AM -0500, Jack Aboutboul wrote:
I propose that we go ahead with the idea, moving swiftly. I will be at FUDCon as will Colby (RH A/V Guru) and we can begin taking pictures and video/audio there as well.
Right now, I have set up a blank wiki page so we can start aggregating everything around this effort. It can be found here: https://fedoraproject.org/wiki/Marketing/Fedora_Picture_Book
Oh my God, I love you two :)
Lisa, can you please post up what you have in this email on that page. Also, are you available to attend the marketing meeting this Thursday at 3 Eastern, 12 Pacific?
Lucky me, I won't have school for this week's marketing meeting! Can somebody make sure this is on whatever task list is necessary for the mktg meeting?
I think the first step is to get pricing from somewhere, and according to that figure out how many pages the book should be. Ideally, I would think we should aim for 200 pages. What do y'all think?
I'll look at some places online. I was thinking 100 pages at the most, but we can discuss it later.
I think I'm going to take Jeff's messages to heart (from his reply down the thread): we need to get this done. We can do multiple editions, so I'm not sure if we need to worry too much about "getting" everybody in the book.
We'll also need to determine the format of the book -- first, what "trinket" or whatnot we'll use to represent Fedora (something where we can, by holding it, proclaim "I am Fedora", whether obvious or not) -- and second, if we want to do a small interview with them and grab a quote out of it that speaks well of them and Fedora. I'd like to come up with a draft design for the book cover and the individual pages sometime this week.
Also, Lisa -- you've taken this idea and already done beautiful ideas with it. I welcome you happily to the marketing list and I'd love to see what this turns out to be!
Having missed Jack's previous message (ahhhhhh so much to do!), I will say that I'm going to try to do as much possible for all of this stuff while I'm up there. I'll bring my camera and I'll also be shooting some I am Fedora stuff with Máirín as well as just capturing the event and sessions, etc. So, any help we can get rounding up people to make this go smoothly would be awesome. It gets a little crazy sometimes when you try to do this stuff.
I think it would be absolutely awesome to have a coffee table book.
Colby Hoke wrote:
Having missed Jack's previous message (ahhhhhh so much to do!), I will say that I'm going to try to do as much possible for all of this stuff while I'm up there. I'll bring my camera and I'll also be shooting some I am Fedora stuff with Máirín as well as just capturing the event and sessions, etc. So, any help we can get rounding up people to make this go smoothly would be awesome. It gets a little crazy sometimes when you try to do this stuff.
I think it would be absolutely awesome to have a coffee table book.
Awesome Colby, maybe we can sit down with mizmo while we are at fudcon and brainstorm some more. Sound good?
Thanks, Jack
On Wed, Dec 17, 2008 at 12:14:33PM -0500, Jack Aboutboul wrote:
Colby Hoke wrote:
Having missed Jack's previous message (ahhhhhh so much to do!), I will say that I'm going to try to do as much possible for all of this stuff while I'm up there. I'll bring my camera and I'll also be shooting some I am Fedora stuff with M?ir??n as well as just capturing the event and sessions, etc. So, any help we can get rounding up people to make this go smoothly would be awesome. It gets a little crazy sometimes when you try to do this stuff.
I think it would be absolutely awesome to have a coffee table book.
Awesome Colby, maybe we can sit down with mizmo while we are at fudcon and brainstorm some more. Sound good?
Or should we brainstorm on IRC and get most of the picture-acquiring at FUDCon?
Ian Weller wrote:
Or should we brainstorm on IRC and get most of the picture-acquiring at FUDCon?
Well both. We will brainstorm on IRC and then hopefully to help get some artistic perspective at FUDCon.
I think planning will go on in phases based on what point we are at, so FUDCon might be phase 2, which is beyond initial planning.
Jack
On Wed, Dec 17, 2008 at 04:21:27PM -0500, Jack Aboutboul wrote:
Well both. We will brainstorm on IRC and then hopefully to help get some artistic perspective at FUDCon.
Artistic perspective can also be achieved in #fedora-art or on fedora-art-list ;)
I think planning will go on in phases based on what point we are at, so FUDCon might be phase 2, which is beyond initial planning.
Might be good to plan this out, and take into account other FUDCons. https://fedoraproject.org/wiki/Picture_book
Ian Weller wrote:
On Wed, Dec 17, 2008 at 04:21:27PM -0500, Jack Aboutboul wrote:
Well both. We will brainstorm on IRC and then hopefully to help get some artistic perspective at FUDCon.
Artistic perspective can also be achieved in #fedora-art or on fedora-art-list ;)
I think planning will go on in phases based on what point we are at, so FUDCon might be phase 2, which is beyond initial planning.
Might be good to plan this out, and take into account other FUDCons. https://fedoraproject.org/wiki/Picture_book
I'm down for meeting whenever, wherever. Also, I should be there Thursday- most of the day. I'm most-likely going to be traveling with GDK in the van-o-fun.
Feel free to email me directly to do some thinking - I'm super busy right now and don't get to check all my lists as often as I would like!
Ian Weller wrote:
On Wed, Dec 17, 2008 at 04:21:27PM -0500, Jack Aboutboul wrote:
Well both. We will brainstorm on IRC and then hopefully to help get some artistic perspective at FUDCon.
Artistic perspective can also be achieved in #fedora-art or on fedora-art-list ;)
I think planning will go on in phases based on what point we are at, so FUDCon might be phase 2, which is beyond initial planning.
Might be good to plan this out, and take into account other FUDCons. https://fedoraproject.org/wiki/Picture_book
Also, I think it definitely needs to be as simple as possible, so we can take other folks into account - easy to reproduce=much better stuff.
I think the wiki pretty much nails it.
Man, now I wish I could go to FUDCon!! There's a slight chance I'll be able to get work to send me, but the economy's got budgets really tight. And I've got a meeting on Thursday that will take up half the day, so I won't be able to make it to the marketing meeting. Added original proposal text to the wiki page.
On Tue, Dec 16, 2008 at 5:32 AM, Jack Aboutboul jaa@redhat.com wrote:
Hello Lisa,
Welcome to the team and thanks for all the awesome input and feedback. I propose that we go ahead with the idea, moving swiftly. I will be at FUDCon as will Colby (RH A/V Guru) and we can begin taking pictures and video/audio there as well.
Right now, I have set up a blank wiki page so we can start aggregating everything around this effort. It can be found here: https://fedoraproject.org/wiki/Marketing/Fedora_Picture_Book
Lisa, can you please post up what you have in this email on that page. Also, are you available to attend the marketing meeting this Thursday at 3 Eastern, 12 Pacific?
I think the first step is to get pricing from somewhere, and according to that figure out how many pages the book should be. Ideally, I would think we should aim for 200 pages. What do y'all think?
Thanks, Jack
Lisa Brewster wrote:
My apologies for hijacking this thread with multiple posts, but I started brainstorming on my way home from work and wasn't able to stop until I wrote all my thoughts down. Questions / discussion points are in brackets. Provided this idea generates some halfway creative submissions, I see it turning into a great grassroots marketing campaign.
Fedora: The Book
Objectives Driven by the Fedora Ambassadors, the goal of this photo project is to communicate what Fedora means to us and our communities. Images should show a Fedora user holding an object that symbolizes how the software empowers him or her in the Fedora principles of infinity, freedom, or voice [is principles the right word to use here?]. Submissions should include a short description (250-500 words) of how the subject uses the software and how this photo demonstrates one of the principles.
Photographers are open to interpret this theme as concretely or abstractly as they like. For example, you could choose to photograph something as straightforward as a teacher you encouraged to use Fedora in the classroom holding an apple with a Fedora sticker on it, or you could have someone photograph you holding a personal item that symbolizes what inspired you to join the project. Feel free to brainstorm for whimsical ideas as well, such as a developer covered in peanuts (because you have to be "nuts" to work for free, right?). Group photos are also acceptable, such as a group of ambassadors holding stacks of livecds to be distributed or XO's in the wild.
One photo per week will be posted on $website. Once enough submissions are collected [one year's worth = 52?], selected photos will be published in a collectable book available for purchase. All proceeds will be donated to $cause.
Requirements Images should be of high quality and at least $x-resolution by $y-resolution. You don't have to be a professional photographer, but composition, focus, and lighting are vital to communicating a strong message. If in doubt of your photography skills, feel free to ask a friend or post your idea to $mailinglist to see if we can find someone in your area who's willing to help [maintain a wiki page for volunteer photographers?].
Images must contain at least one person holding an object. The criteria defining both person and holding is flexible and could incorporate using hands, feet, or items resting on the body of people, robots, statues, animals, or other creative interpretations as long as it applies to Fedora and you can explain how it demonstrates infinity, freedom, or voice. The subject's face does not have to be visible. [Legal: do we need model release forms?]
Images must be licensed in a manner that allows derivative works [and commercial? Not sure what's required for "proceeds go to charity" use]. The Fedora logo and editorial text based on your description will be superimposed on the image, and it may be adjusted for color, brightness, contrast, etc. [Legal: what else is needed here?]
Inspiration Want to contribute to The Book but aren't sure where to begin? Read over the following list of power words to see if any experiences of how you've enriched someone's life because of Fedora come to mind:
- success stories
- empowerment
- pride
- culture
- diversity
- strength
- knowledge
- community
- extraordinary people
- solutions
- freedom
- sharing
- adoption
- innovation
- contribution
On Mon, Dec 15, 2008 at 10:58 PM, Lisa Brewster <sophistechate@gmail.commailto: sophistechate@gmail.com> wrote:
D'oh, this is the marketing list. There are so many projects and ideas and excited people that I'm having trouble keeping up with everything that's going on! But yeah...new ambassador, noob mistake, nice to meet you, etc etc etc. =]
On Mon, Dec 15, 2008 at 10:51 PM, Lisa Brewster <sophistechate@gmail.com mailto:sophistechate@gmail.com> wrote:
I love this idea! But instead of using a specific item across all photos, I think it would be great to embrace the vast number of cultures involved in Fedora and let each person pick something unique that symbolizes their contribution or what Fedora means to their community. This is a great project that can evolve over time through a photoblog, and once enough submissions are gathered we could look at different publishing options. I suggest establishing some kind of guidelines to establish visual unity (or at least an unobtrusive watermark for photos used on the web). Anyone else wanna pick up the brainstorming stick here? As a photographer willing to travel in the Southern California area, I'm in! PS: This is also my first contribution to the ambassadors' mailing list. Hi! 2008/12/15 Ian Weller <ianweller@gmail.com <mailto:ianweller@gmail.com>> <braindump> An entire release ago (6 months) Jeff Spaleta made the proposal to this list[1] for Fedora to produce a (virtual?) coffee table book containing candid pictures of Fedora contributors all holding a specific trinket that could represent what the community stands for (perhaps something as simple as a Fedora logo) -- or with speech bubbles containing a single word that the contributor thinks encompasses the purpose/meaning/whatever of Fedora in their native language. Seeing how we're coming up upon a major NA FUDCon, with an EMEA FUDCon around the corner (... right?) should we make an attempt to start this concept back up again? It'd be nice to be able to sell a physical book and donate the proceeds to OLPC or something. (Not sure if this is even viable because of the high number of Fedora contributors[2].) The key things that need to be done to get this rolling again are 1) decide on a trinket (or something else to tie the whole production together, i.e., speech bubbles) 2) start taking photos at FUDConF11[3] Other brain dumps or thoughts to follow? </braindump> [1]:
http://www.redhat.com/archives/fedora-marketing-list/2008-May/msg00315.html [2]: Not that I'm saying this isn't good! [3]: We can't limit this to attendees of FUDConF11, of course.
-- Ian Weller <ianweller@gmail.com <mailto:ianweller@gmail.com>>
http://ianweller.org GnuPG fingerprint: E51E 0517 7A92 70A2 4226 B050 87ED 7C97 EFA8 4A36 "Technology is a word that describes something that doesn't work yet." ~ Douglas Adams
-- Fedora-marketing-list mailing list Fedora-marketing-list@redhat.com <mailto:Fedora-marketing-list@redhat.com> https://www.redhat.com/mailman/listinfo/fedora-marketing-list -- Lisa Brewster http://www.sophistechate.com
-- Lisa Brewster http://www.sophistechate.com
-- Lisa Brewster http://www.sophistechate.com
On Tue, Dec 16, 2008 at 12:25:15PM -0800, Lisa Brewster wrote:
Added original proposal text to the wiki page.
Thanks, this will help keep track of things.
Those who notice things would probably have noticed that I have moved the page to [[Picture book]] as per the naming guidelines.
On Mon, 15 Dec 2008, Lisa Brewster wrote:
D'oh, this is the marketing list. There are so many projects and ideas and excited people that I'm having trouble keeping up with everything that's going on! But yeah...new ambassador, noob mistake, nice to meet you, etc etc etc. =]
Happy to see some new voices, and new energy. Welcome!
--Max
Hello Lisa,
I would like to personally thank you for getting involved and extend a warm welcome to the come. Your ideas are refreshing and the head work you did regarding the book was excellent. We can always use people with great new ideas that want to make them happen and improve the Fedora community.
Thanks, Jack
2008/12/15 Ian Weller ianweller@gmail.com:
<braindump>
An entire release ago (6 months) Jeff Spaleta made the proposal to this list[1] for Fedora to produce a (virtual?) coffee table book containing candid pictures of Fedora contributors all holding a specific trinket that could represent what the community stands for (perhaps something as simple as a Fedora logo) -- or with speech bubbles containing a single word that the contributor thinks encompasses the purpose/meaning/whatever of Fedora in their native language.
I stole this idea directly from "The Love Book" by Robert Rosenheck, ISBN: 0028604458.
Find a copy of that book, flip through it. We could sit around and debate how to do this forever and never see it accomplished. Someone just have to start doing it. If I were going to Fudcon I would just do it. I'd get drunk the first night, cut out a cardboard speech bubble Fedora logo shape about a foot in width, color it by hand, very very sloppily, and then have people hold it up while I took candids of them.
But I'm not going to make this Fudcon. So...I dare someone to do it. I double dog dare them to do it. I don't care what the object is, I'm not going to give people grief about it if they pick something different that what I would have picked. Whoever thinks this is a good idea and is going to Fudcon, just pick something fedora-ish...don't try to be perfect about it...just pick it, shove it into people's hands and take pictures of them before they let go of it. 4 or 5 people with cameras meet up the night before the first session, get drunk, decide on an object, fabricate it, and go go go. Collect photos in a flickr account and get attendees to tag the photos.
Use this Fudcon and the resulting set of pictures as an experiment and debate the do's and don'ts of future efforts at this using the collected images as a reference. It's okay if the representative object changes later through debate, perfect is the enemy of good. Don't miss the chance to try doing it this time with what you have on hand.
-jef"Is tired of deciding to do things and just wants to do them"spaleta
marketing@lists.fedoraproject.org