Create Apps that Respond in a Whole New Way

We just announced Fire, Amazon’s all-new Android-based smartphone. Fire is the first and only smartphone with Dynamic Perspective and Firefly. Dynamic Perspective is an entirely new sensor system that responds to the way a customer holds, views and moves the phone. The revolutionary Firefly button quickly recognizes things in the real world, such as movies, music, millions of products, and more. With the Firefly SDK, developers can extend the use of the Firefly button to enable new actions their users can take based on what they identify. Getting started is easy as Android apps already run on Fire with little to no work. Submit your apps by July 18th and if approved they will be in the Amazon Appstore when Fire ships.

Test Apps in Seconds

Fire is based on Android so if an app runs on Android it can run on Fire with little to no work. Test your app's compatibility in 90 seconds by dragging and dropping your Android APK into our testing tool. Sign up for a free developer account to test your app's look and feel on actual devices and get the results within six hours.


Powerful Specs
  • Storage: 32 or 64GB
  • Display: 4.7” HD LCD, 1280x720 resolution, 315 ppi
  • Processor: Quad-core 2.2 GHz, Snapdragon 800 CPU
  • RAM: 2 GB
  • Graphics: Adreno 330
  • Audio: Dual stereo with Dolby Digital Plus
  • Camera: 13MP Rear and 2.1MP Front
  • Sensors: Dynamic Perspective sensor system

Reimagine your Apps with Unique Features

Dynamic Perspective SDK
The Dynamic Perspective SDK includes a rich set of APIs and controls to help developers do a number of things, including incorporate peek, tilt and zoom capabilities within their app based on customer head movements. Developers can create immersive game play that includes depth, or provide quick navigation menus by tilting the device to the left or right. Learn more.
Firefly SDK
With the Firefly SDK, developers can build apps that recognize real world objects—QR and bar codes, music, movies and more—and let customers interact with them. Learn more.
Side Panel Controls
Fire's three-panel design allows users to reveal menus, navigation, favorite links and access contextual information. Learn more.
Enhanced Carousel
Developers can control their content in Fire's carousel and display app content that enables customers to take action without opening the app or leaving the carousel. Learn more.

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