On Mon, 22 Sep 2003, Sean Middleditch wrote:
On Mon, 2003-09-22 at 22:10, Mark Mielke wrote:
> It isn't that talk is cheap... it is that talk doesn't pay the staff... :-)
One might argue some serious consumer-oriented marketing might've
Red Hat would not be in existance today if it had blown the money it
takes to do a 'serious consumer oriented marketing' that people said was
needed... and basically it wouldnt probably have worked. [Remember
LinuxCare anyone?] IBM has blown about that much money and more , but I
dont see a mass movement to IBM-Linux on the desktop.
The basic economics of marketing would be that a company would need to
spend close to a 250 million to a billion dollars a year for 4 years to
get enough momentum these days to convince enough people to try a new
product that it becomes self-substaining in an existing market.
--
Stephen John Smoogen smoogen(a)lanl.gov
Los Alamos National Labrador CCN-5 Sched 5/40 PH: 5-8058
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