----- Original Message -----
From: "Bastien Nocera" <bnocera(a)redhat.com>
To: "Discussions about development for the Fedora desktop"
Sent: Monday, December 5, 2016 9:18:51 AM
Subject: Re: Branding Mission Statement - Re: Workstation WG call for agenda 2016-Dec-05
----- Original Message -----
> ----- Original Message -----
> > From: "Bastien Nocera" <bnocera(a)redhat.com>
> > To: "Discussions about development for the Fedora desktop"
> > <desktop(a)lists.fedoraproject.org>
> > Sent: Monday, December 5, 2016 8:44:44 AM
> > Subject: Re: Branding Mission Statement - Re: Workstation WG call for
> > agenda 2016-Dec-05
> > ----- Original Message -----
> > > Hi, so I haven't put anything on the wiki yet, but here is my current
> > > proposal:
> > >
> > > Mission statement for Branding
> > > We want to use branding elements in our desktop to create a distinct
> > > visual
> > > identity for Fedora Workstation.
> > > These branding elements should signal that Fedora Workstation is more
> > > than
> > > just a sum of its parts and over
> > > time develop instant recognizability of Fedora Workstation in
> > > screenshots,
> > > presentations and daily use.
> > >
> > > -------------
> > > I be happy for input and improvement suggestions from the community on
> > > this.
> > > Be aware that we are trying to
> > > be systematic about this, so lets do this step by step. This statement
> > > is
> > > meant to clearly show what we want
> > > to achieve with our branding, so it avoids talking about
> > > implementation.
> > > We
> > > will then later talk implementation
> > > in light of this mission statement.
> > I'd remove the "instant recognizability". You can't do
> > can.
> > Fullscreen applications are in control of what they display, and I don't
> > see
> > how you could recognise *instantly* a presentation made on a Windows or
> > Linux
> > machine.
> Sure, I am open to removing or changing the word instant, on the other hand
> mission statement is meant to convey general intent, not cover every
> implementation corner case, so the fact that there are corner cases where
> not be able to fulfil the wording of the mission statement isn't really a
The mission statement is what you want to achieve. If what you want to
is impossible, how do we work towards an unachievable goal?
To follow your car analogy, the mission statement is conveying that we want
to make a safe car, even though as a practical concern making a 100% safe car
is probably impossible.
> > I also don't see why we'd need a distinct visual
identity. Here, you're
> > delving
> > into implementation details. I think we can make Fedora recognisable
> > without
> > a distinct visual identity.
> Not sure I would agree its implementation details, and I am not sure how
> make something recognisable without making it distinguishable?
Distinct means it's clearly different. Those car models aren't distinct:
though they're recognisable (through their badges, accessories, specific
schemes, etc.). An SUV and a sedan are distinct.
Yeah, partly based on your feedback we decided to replace the word distinct with the
word distinguishable, as distinct as you are pointing out can be understood to imply
more radical changes than what we are looking for here.
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