On Thu, Nov 14, 2019 at 02:40:23PM +0000, Allan Day wrote:
> Net Promoter Score is a gauge of loyalty and engagement. Having
that as a
> running metric lets us know in a broad sense whether our outreach and
> mindshare efforts are working.
Personally I'd have expected NPS to be more strongly influenced by
someone's experience of using Fedora, rather than outreach and
mindshare efforts. If someone recommends a product, isn't it usually
because they've used it and liked it?
That's an excellent question and the answer is: I don't know. But in our
current draft of the survey, the question _after_ the NPS one asks why the
respondant chose that value.
If measuring outreach and mindshare is the goal, wouldn't more
measures be more effective, like social media metrics, website data,
press coverage and user numbers? Better still would be research
targeted at new users, to find out what drew them to Fedora.
Those are all valuable too. We can definitely also use this platform to run
specific targeted surveys, maybe even with a link at the end of GNOME
initial setup or something like that.
Fedora Project Leader