The purpose is to promote Linux as a whole. The goal is something like this, but simplified: http://futurist.se/gldt/
It will not be associated with any club, organization, or event, nor will any association be implied in the design or otherwise. All shirts will be sold at cost and in person. It's distribution will primarily be among friends and classmates.
With your permission, we'd like to have our college's Linux user group take care of selling them.
The ticket site says I should contact this distribution list, or the private one for more private matters. Would you prefer I open a ticket on the public list here, or the private one?